In October, the UPL.TV channel strengthened its position on Ukrainian television, entering the top ten most popular channels among viewers for the month.

The channel's audience share within OTT and IPTV networks reached 1.15% — a figure that allows it to compete with leading broadcasters of entertainment and news content and places it in elite company within the rankings.

Ukrainian TV channels with the largest audience share in OTT and IPTV networks for October 2025:

• STB — 10.63%
• 1+1 Ukraine — 7.95%
• Telemarathon — 7.92%
• Novyi — 6.99%
• ICTV2 — 5.78%
• 2+2 — 4.11%
• TET — 3.61%
• Bihudi — 3.43%
• NTN — 2.59%
• TV — 1.15%
• Channel 24 — 1.08%
• Tvoie Kino. Hit — 1.05%
• Kyiv — 1.04%
• Tvoie Kino. Action — 0.79%
• Espresso TV — 0.74%

"This is further proof that the systematic broadcasting of the UPL Championship on a single media platform is fully competitive in the TV market," commented UPL President Ievgen Dykyi. "I want to once again thank every club for their consistency and trust in our joint project, as well as all UPL.TV staff who create a high-quality television product. We deeply value the contribution of our partners who support the UPL during this difficult time, and, of course, we understand that it is only thanks to the courage of the Armed Forces of Ukraine that we can continue developing both the UPL Championship and UPL.TV."

In the sports segment, UPL.TV continues to confidently hold first place. According to BigData, nearly 40% of all sports television viewing on OTT and IPTV networks in October was attributed to our channel. The closest competitors were Setanta Sports HD (17.9%), Suspilne Sport (9.3%), and Eurosport 1 (8.5%).

"Breaking into Ukraine’s top 10 channels is a very solid result, made possible by combining the extensive daily work of everyone who creates and broadcasts the product with the support of our commercial and technological partners," said Maksym Radchenko, Head of UPL.TV. " We are witnessing a step-by-step shift toward legal content consumption — this is a vital foundation for the future of the UPL Championship and our clubs."